Research
Research Profile
Armed with a passion for development studies for Africa, her research interest lies in Emerging Digital Economy, Emerging Technologies, Digital Media, Financial Inclusion and Mobile Communication.
- Global Media Policy
- Communications for development
- Digital political economy
- Digital Economy
- Platformization
Research Interests
Armed with a passion for development studies for Africa, her research interest lies in Emerging Digital Economy, Emerging Technologies, Digital Media, Financial Inclusion and Mobile Communication.
- Global Media Policy
- Communications for development
- Digital political economy
- Digital Economy
- Platformization
Risk communication
I use an interdisciplinary approach to examine risk and crisis communication discourses as related to technological, environmental, and public health risks.
Intercultural communication
I employ transnational and cross-cultural frameworks to explore various pressing issues in different institutional, socioeconomic, and cultural contexts.
Digital and visual rhetorics
I analyze how digital media and emerging technologies facilitate scientific and risk communication in marginalized, vulnerable, and underrepresented communities.
Upcoming Scholarships
Growing presence of Chinese digital firms in key economic sectors of global south nations: comparative study of Huawei’s impacts in Ghana and Kenya
Book Chapter
Book Chapter, Social Media Influencers in Africa towards the “Research Perspectives on Social Media Influencers and Their Followers” book. With Dr. Nicole Lee
Criminal Code
Playful Mobilities in the Global South: A comparative study of Pokémon Go play between Rio de Janeiro and Nairobi. For the #AoIR2020 virtual conference. With Dr. Adriana de Souza e Silva & Ragan Glover
Peer Reviewed Journal Articles
de Souza e Silva A, Glover-Rijkse R, Njathi A, de Cunto Bueno D
de Souza e Silva, A., Glover-Rijkse, Njathi, A., & de Cunto Bueno, D.
Sayo, P., Njathi, A, Jerono P. Rotich and Mose, P.,
Njathi, A.
Souza e Silva, A., Glover-Rijkse, R., Njathi, A., & De Cunto Bueno, D.
New Media & Society. DOI: 10.1177/14614448211016400.
Kenyan International Student’s Experiential Reflections on the impact of COVID-19 pandemic.
Sayo, Njathi, A, Jerono P. Rotich and Mose, P.
Kenya Studies Review 8(2), 111-122
The Effects of Mobile Lending Apps on Bottom of the Pyramid Consumers in Kenya: A Case of Tala FinTech Company.
Njathi
Journal of African Interdisciplinary Studies. 3(8), 112 – 126.
Acknowledgements
Book Chapters
Njathi, A. W., & Lee, N. (2021). Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements. In Research Perspectives on Social Media Influencers and their Followers (pp. 91–109). Lexington Books.
Conference and Presentations
Platforms & Tech and Platform Labor. Microsoft Race & Tech Workshop. The intersection of Race, Caste, Indigeneity, and Technology.
Njathi, A.
“The Glitz and Glamour Platform Economy: Issues for Instagram Monetization for Influencers in Emerging Markets”.
Njathi, A.
Global Perspectives on Platforms and Cultural Production conference, University of Amsterdam, Netherlands,
“The Overlooked Gender Bias on African digital platforms; A feminist Inquiry” Virtual Roundtable, Feminist Perspectives on Social Media Governance. InternetLab and IT for Change’s roundtable on Feminist Perspectives on Social Media Governance.
Njathi, A; Wambui, R.
“Unconventional African Women Creatives In Internet Spaces”. Mozfest.
Njathi, A; Wambui, R.
“The Landscape of Public Relations Practice and Research in Africa” panel presentation at NCA 107th Annual Convention Renewal and Transformation, Seattle, WA, US.
Anna Klyueva, Prisca Ngondo, Njathi, Anne, and Katerina Tsetsura
Njathi, A.,
Njathi, A., & Acheampong, T.Y.
Njathi, A.,
de Souza e Silva, A., Glover-Rijkse, Njathi, A., & de Cunto Bueno, D.
Adebayo, A., Njathi, A., Githinji, K., & Adbikoye, E.
Njathi, A.,
de Souza e Silva, A. Glover-Rijkse, Njathi, A., and de Cunto Bueno, D.
Njathi, A.,
Panelist: Immigrant students challenges, opportunities, and challenges in the USA.
Njathi, A.,
African Scholars PhD Seminar.
Njathi, A.,
Invited Talks
Speaker. Emerging Trends in Digital Marketing.
Panel Guest Speaker: wPOWER Partnership on Women’s Entrepreneurship in Renewables;