Career Highlights

    I am an Associate Member of the Chartered Institute of Marketing (CIM) and Google Certified Digital Marketer.

    Key career highlights and accomplishments

    Project Planning, Management and Measurement:

    Championed the launch of Silicon Valley Obi Mobiles smartphone by John Sculley into East Africa hitting sales worth USD 1M of 10,000 devices in less than six months (Kenya only) with zero advertising budget. Actively pushing sales in over 800 retail outlets via visibility plans, key trade relationship management, branding, trade activations, incentives, and merchandising.

    Go-To-Market Strategy:

    Led, developed, and implemented the first-ever Go-To-Market plan geared towards achieving CFBE (Cash flow break-even) in 2018 for Pawame, a solar energy start-up based in Kenya. Part of the plan included a revamped referral program that increased sales lead generation by 20% through network marketing, digital media platforms, NPS (Net Promoter Scores) & market intelligence. I have gained valuable experience in managing both local and international brands that include but are not limited to Safaricom, OBI Mobiles East Africa, Brookside, Coca Cola, BAT, Hewlett Packard, Lenovo, Ericsson, Samsung, GSK Kenya, Commercial Bank of Africa, Housing Finance, Haco Tiger brands, SuperSport & Bundesliga, Bajaj Auto, Nairobi Bottlers Ltd, Bidco Ltd, Capwell Industries Ltd, Resolution Health among others

    Market Research and Competitor Intelligence:

    Developed deep insights and high-level business, investors and customer trends and analysis through industry reports, government reports, media/press articles, scholarly articles, case studies and expert thought leadership documentation. Other empirical methods to measure and evaluate performance included surveys, Questionnaires (clients/ customers), Sales Analysis (if the visibility is product Key Visual), Digital Awareness (Engagement rates), Publicity (brand influence, customer inquiries/traffic), Zoho for field data collection and Net Promoter Score to measure customer’s brand loyalty. Compiled and presented quarterly metrics and reports for board meetings

    Team Management:

    Led cross functional team management roles internally and externally with partnership and reseller management, vendors, media, PR/Advertising agencies including negotiating pricing agreements, and delivery of assignment to timeline and budget.

    Business Development:

    Developed perspective on revenue and profitability potential for new customer acquisition to market initiatives through diversification, monitoring of performance benchmarks, strategic partnerships and implementing operational objectives. Regional expansion within Kenya and across East Africa. In terms of financial implications, I managed to move company billing target from USD 8M to USD 13M within a period of 9months. Onboarded new clients such as INTEL, Philips, Kenya Commercial Bank whilst growing existing businesses such as Safaricom. Notable Safaricom activations include Rugby Sevens, Mpesa/Mshwari and Open Day.

    Brand Strategy, Consumer, Marketing strategies, Product Launches and Positioning, Market Activations

    For INTEL, Xiaomi, Huawei, Safaricom, Coca Cola Africa, Samsung, HP, Commercial Bank of Africa, GSK, BAT, ACDI/VOCA, and USAID among other notable brands.

    Digital Media Marketing:

    Led digital marketing planning, strategizing, content curation with digital team; media buying, organic growth and developing new programs/content to grow the company's online presence through Affiliate Marketing, analytics, (SEO)Search Engine Optimization, and asset trafficking. Rolled out successful user digital marketing experiences on Facebook, Instagram, and Twitter across East Africa for various brands such Pawame, Obi Mobiles, Xiaomi, Coca Cola Africa, SafariBet among other notable brands.

    Customer Experience:

    Built and drove powerful customer experiences; Custom make loyalty programs to not only increase revenue but also customer retention through continued analysis of CAC (Customer Acquisition Costs) and CLV (Customer Lifetime Value). Creation of data-driven, dynamic, 'voice-of-the-customer' marketing strategies in online and offline strategies; advertising, design, promotions, content marketing, affiliate marketing, CRM activities, SEO, SMS/e-mail marketing, loyalty program, ATL, BTL, PR & CSR and tests that deliver against Return on Investment (ROI) targets.

    Media, PR, and Publicity:

    paid and unpaid media coverage across East Africa for various brands.

    Key career highlights and accomplishments

    Project Planning, Management and Measurement:
    Championed the launch of Silicon Valley Obi Mobiles smartphone by John Sculley into East Africa hitting sales worth USD 1M of 10,000 devices in less than six months (Kenya only) with zero advertising budget. Actively pushing sales in over 800 retail outlets via visibility plans, key trade relationship management, branding, trade activations, incentives, and merchandising.
    Go-To-Market Strategy:
    Led, developed, and implemented the first-ever Go-To-Market plan geared towards achieving CFBE (Cash flow break-even) in 2018 for Pawame, a solar energy start-up based in Kenya. Part of the plan included a revamped referral program that increased sales lead generation by 20% through network marketing, digital media platforms, NPS (Net Promoter Scores) & market intelligence. I have gained valuable experience in managing both local and international brands that include but are not limited to Safaricom, OBI Mobiles East Africa, Brookside, Coca Cola, BAT, Hewlett Packard, Lenovo, Ericsson, Samsung, GSK Kenya, Commercial Bank of Africa, Housing Finance, Haco Tiger brands, SuperSport & Bundesliga, Bajaj Auto, Nairobi Bottlers Ltd, Bidco Ltd, Capwell Industries Ltd, Resolution Health among others
    Market Research and Competitor Intelligence:
    Developed deep insights and high-level business, investors and customer trends and analysis through industry reports, government reports, media/press articles, scholarly articles, case studies and expert thought leadership documentation. Other empirical methods to measure and evaluate performance included surveys, Questionnaires (clients/ customers), Sales Analysis (if the visibility is product Key Visual), Digital Awareness (Engagement rates), Publicity (brand influence, customer inquiries/traffic), Zoho for field data collection and Net Promoter Score to measure customer’s brand loyalty. Compiled and presented quarterly metrics and reports for board meetings
    Team Management:
    Led cross functional team management roles internally and externally with partnership and reseller management, vendors, media, PR/Advertising agencies including negotiating pricing agreements, and delivery of assignment to timeline and budget.
    Business Development:
    Developed perspective on revenue and profitability potential for new customer acquisition to market initiatives through diversification, monitoring of performance benchmarks, strategic partnerships and implementing operational objectives. Regional expansion within Kenya and across East Africa. In terms of financial implications, I managed to move company billing target from USD 8M to USD 13M within a period of 9months. Onboarded new clients such as INTEL, Philips, Kenya Commercial Bank whilst growing existing businesses such as Safaricom. Notable Safaricom activations include Rugby Sevens, Mpesa/Mshwari and Open Day.
    Brand Strategy, Consumer, Marketing strategies, Product Launches and Positioning, Market Activations
    For INTEL, Xiaomi, Huawei, Safaricom, Coca Cola Africa, Samsung, HP, Commercial Bank of Africa, GSK, BAT, ACDI/VOCA, and USAID among other notable brands.
    Digital Media Marketing:
    Led digital marketing planning, strategizing, content curation with digital team; media buying, organic growth and developing new programs/content to grow the company's online presence through Affiliate Marketing, analytics, (SEO)Search Engine Optimization, and asset trafficking. Rolled out successful user digital marketing experiences on Facebook, Instagram, and Twitter across East Africa for various brands such Pawame, Obi Mobiles, Xiaomi, Coca Cola Africa, SafariBet among other notable brands.
    Customer Experience:
    Built and drove powerful customer experiences; Custom make loyalty programs to not only increase revenue but also customer retention through continued analysis of CAC (Customer Acquisition Costs) and CLV (Customer Lifetime Value). Creation of data-driven, dynamic, 'voice-of-the-customer' marketing strategies in online and offline strategies; advertising, design, promotions, content marketing, affiliate marketing, CRM activities, SEO, SMS/e-mail marketing, loyalty program, ATL, BTL, PR & CSR and tests that deliver against Return on Investment (ROI) targets.
    Media, PR, and Publicity:
    paid and unpaid media coverage across East Africa for various brands.

    Notable Business Development, Brand, Marketing and Strategy Lead.

    • Launch of OBI Mobile phones brand and communication for East Africa 2015 
    • Brookside Breeders Show 2013 Edition 
    •  INTEL Launch Explore and Learn Campaign
    • Hewlett Packard Trade and Retail Launch 
    • Safaricom (Safaricom Sevens, Open Day, Mpesa and Mshwari Retail Activations, Consumer Activations)
    • Kenya Commercial Bank M-benki activations 
    • Commercial Bank of Africa (Staff & Customer official Launch of the new Brand Identity)
    • SAMSUNG Africa Forum Conference 2011
    •  COKE ECABU Launch (Brand packaging and activation) 
    • BAT –Dunhill Pack Upgrade Marketing Conference & Internal Staff Launch 
    • NAIROBI BOTTLERS LTD- PET Line Commissioning Launch July 2012 
    • Coca Cola Open Happiness Campus Activations 
    • Coca-Cola Happiness Campus Activations 
    • USIU Kenya – https://www.youtube.com/watch?v=lKXxJp4uPSE

    Professional Development

    Leadership Development Certificate, 2021 – NCSU, Raleigh, NC

    Topics included: Strategic Communication, Strengthening Diverse Communities, Team Development, Leading with Your Strengths, Understanding and Facilitating Change, and Personal Leadership Philosophy

    Grant Proposal Writing

    • Google Kenya: Product Training Cohort #3 Search Advertising, Display Advertising, Video Advertising, Analytics & Measurements, Data & Insights Training. 2017
    • Google Digital Advertising: Strathmore University (iLab Africa) Google’s digital advertising technology and tools such as Google AdWords, Google Analytics, Google AdWords API, and others. 2017
    • Media Development for Africa (MEDEVA): Extensive Training on Radio and TV production for three weeks.