Chartered Marketer (ACIM)

    I am a Passionate and Data Driven Brand Communications Marketer, accomplished in Marketing Communications, Brand Strategy, Digital Marketing, Communications Strategy, Business Development, Budgeting, Market Research, Customer and Competitor Intelligence, Customer Experience, Account Development, Events Management and Planning Profession with 9+ years of industry experience in East Africa of building sustainable brands in a multi-cultural international setting. My spanning years of multidisciplinary work experience cuts across the industries below:

    • Mobile Phone, Telecommunications and IT Industry
    • Start Ups in Renewable Energy, Gaming, Audio Streaming
    • FMCG (Fast–moving consumer goods)
    • Non-for-Profit Organization
    • Media & Advertising
    Career highlights
    Career highlights

    They Trusted Me, You Should Too!

    Championed the launch of Silicon Valley Obi Mobiles smartphone by John Sculley into East Africa hitting sales worth USD 1M of 10,000 devices in less than six months (Kenya only) with zero advertising budget. Actively pushing sales in over 800 retail outlets via visibility plans, key trade relationship management, branding, trade activations, incentives and merchandising.
    Led, developed and implemented first ever Go-To-Market plan geared towards achieving CFBE (Cash flow break-even) in 2018 for Pawame, a solar energy start-up based in Kenya. Part of the plan included a revamped referral program that increased sales lead generation by 20% through network marketing, digital media platforms, NPS (Net Promoter Scores) & market intelligence.
    Business Development:
    Managed to move company billing target from USD 8M to USD 13M within a period of 9months. Onboarded new clients such as INTEL, Philips, Kenya Commercial Bank whilst growing existing business such as Safaricom.
    Brand strategy
    Consumer and marketing strategies for : Coca Cola Africa, Samsung, HP, Commercial Bank of Africa, GSK, BAT, Huawei, ACDI/VOCA and USAID among other notable brands.

    Obi Worldphone

    Championed the launch of Silicon Valley Obi Mobiles smartphone by John Sculley into East Africa hitting sales worth USD 1M of 10,000 devices in less than six months (Kenya only) with zero advertising budget.

    Moderator: Panel

    Technology enabling financial inclusion for African Women In Tech (Kenya) Conference. Michael Joseph Centre, Nairobi Kenya. July 2019

    Panel Guest Speaker

    wPOWER Partnership on Women's Entrepreneurship in Renewables wPOWER Partnership on Women's Entrepreneurship in Renewables; Two moderated discussions featuring gender inclusion in the energy sector. December 2017

    Kess Awards

    My research paper on FinTech was awarded 2nd runner-up position (student category) by Amb. David Gacheru, Deputy Chief of Mission @Kenya Embassy, Washington DC at the 12th Kenyan Scholars and Studies Association (KESSA) Conference in Atlanta, GA. The past 2days were an immense learning experience with some of the top Kenyan scholars based in the US. I was enthralled to meet and listen to the story of a fierce Kenyan lady, Dr. Wamwari Waichungo, Vice President World of Coca-Cola who has literally shattered the glass ceiling.

    Key career highlights and accomplishments

    Project Planning, Management and Measurement:

    Championed the launch of Silicon Valley Obi Mobiles smartphone by John Sculley into East Africa hitting sales worth USD 1M of 10,000 devices in less than six months (Kenya only) with zero advertising budget. Actively pushing sales in over 800 retail outlets via visibility plans, key trade relationship management, branding, trade activations, incentives, and merchandising.

    Go-To-Market Strategy:

    Led, developed, and implemented the first-ever Go-To-Market plan geared towards achieving CFBE (Cash flow break-even) in 2018 for Pawame, a solar energy start-up based in Kenya. Part of the plan included a revamped referral program that increased sales lead generation by 20% through network marketing, digital media platforms, NPS (Net Promoter Scores) & market intelligence. I have gained valuable experience in managing both local and international brands that include but are not limited to Safaricom, OBI Mobiles East Africa, Brookside, Coca Cola, BAT, Hewlett Packard, Lenovo, Ericsson, Samsung, GSK Kenya, Commercial Bank of Africa, Housing Finance, Haco Tiger brands, SuperSport & Bundesliga, Bajaj Auto, Nairobi Bottlers Ltd, Bidco Ltd, Capwell Industries Ltd, Resolution Health among others

    Market Research and Competitor Intelligence:

    Developed deep insights and high-level business, investors and customer trends and analysis through industry reports, government reports, media/press articles, scholarly articles, case studies and expert thought leadership documentation. Other empirical methods to measure and evaluate performance included surveys, Questionnaires (clients/ customers), Sales Analysis (if the visibility is product Key Visual), Digital Awareness (Engagement rates), Publicity (brand influence, customer inquiries/traffic), Zoho for field data collection and Net Promoter Score to measure customer’s brand loyalty. Compiled and presented quarterly metrics and reports for board meetings

    Team Management:

    Led cross functional team management roles internally and externally with partnership and reseller management, vendors, media, PR/Advertising agencies including negotiating pricing agreements, and delivery of assignment to timeline and budget.

    Business Development:

    Developed perspective on revenue and profitability potential for new customer acquisition to market initiatives through diversification, monitoring of performance benchmarks, strategic partnerships and implementing operational objectives. Regional expansion within Kenya and across East Africa. In terms of financial implications, I managed to move company billing target from USD 8M to USD 13M within a period of 9months. Onboarded new clients such as INTEL, Philips, Kenya Commercial Bank whilst growing existing businesses such as Safaricom. Notable Safaricom activations include Rugby Sevens, Mpesa/Mshwari and Open Day.

    Brand Strategy, Consumer, Marketing strategies, Product Launches and Positioning, Market Activations

    For INTEL, Xiaomi, Huawei, Safaricom, Coca Cola Africa, Samsung, HP, Commercial Bank of Africa, GSK, BAT, ACDI/VOCA, and USAID among other notable brands.

    Digital Media Marketing:

    Led digital marketing planning, strategizing, content curation with digital team; media buying, organic growth and developing new programs/content to grow the company's online presence through Affiliate Marketing, analytics, (SEO)Search Engine Optimization, and asset trafficking. Rolled out successful user digital marketing experiences on Facebook, Instagram, and Twitter across East Africa for various brands such Pawame, Obi Mobiles, Xiaomi, Coca Cola Africa, SafariBet among other notable brands.

    Customer Experience:

    Built and drove powerful customer experiences; Custom make loyalty programs to not only increase revenue but also customer retention through continued analysis of CAC (Customer Acquisition Costs) and CLV (Customer Lifetime Value). Creation of data-driven, dynamic, 'voice-of-the-customer' marketing strategies in online and offline strategies; advertising, design, promotions, content marketing, affiliate marketing, CRM activities, SEO, SMS/e-mail marketing, loyalty program, ATL, BTL, PR & CSR and tests that deliver against Return on Investment (ROI) targets.

    Media, PR, and Publicity:

    paid and unpaid media coverage across East Africa for various brands.

    WORK WITH WANGARI

    Your company deserves a holistic approach to Marketing. Both Digital Marketing & Offline Marketing. Here’s how I can help.

    Get Unstuck

    Let’s first identify your pain points. Most business owners and leaders that I engage with are usually on the right track with their Marketing. A first conversation will help with opening up your thoughts on Marketing and categorizing your needs. Take the first step!

    360° Marketing Strategy

    Your business deserves a holistic Marketing approach. Marketing Strategy involves various aspects including but not limited to:

    • Brand Strategy & Positioning
    • Outreach and Demand Generation.
    • Digital Marketing
    • Product Development & Innovation
    • Sales & Distribution Strategy

    Content Marketing and Brand Communication Strategy

    Leading brands lead with content. Be deliberate on how your business communicates with your customers, both online & offline. I will share with you the ideal communication direction and support in implementation of all proposed activities.

    New Product Launch

    A particularly exciting area of interest for me. Penetrating a new market or market segment can be real tricky. Let me show you how! From concept development to Go-To-Market strategy.

    Market Research & Insights

    With selected partners, I will lead your efforts to utilize Market data & analytics to keep you ahead of competition. Data is only useful when the insights advise business strategy.

    Marketing Coaching & Mentorship

    Already have a team? Let’s keep them engaged and ideas refreshed. Sometimes, your team just need a nudge and reminder of why we’re in this to begin with!